Client Overview
A global corporation with a household name had been through a rough patch. After a high-profile legal dispute, their reputation had taken a serious hit. Attracting top-tier legal talent suddenly felt like trying to sell ice to penguins.
The Challenge
After the litigation dust settled, their internal recruitment team was hitting dead ends. Top legal professionals were ghosting them. The perception problem was clear—lawyers didn’t want to be associated with a company facing bad press. They needed to shift the narrative, fast, or risk key legal roles sitting empty.
Our Solution
Heriot Brown took on the brand rehab mission head-on. We worked closely with their internal team to reposition the roles with a focus on the exciting legal challenges ahead rather than the past. Leveraging our expertise in the in-house legal market, we directly approached passive talent—lawyers who weren’t actively looking but couldn’t resist a meaty challenge. We also helped the company showcase the strategic value of the roles within their legal team, shifting the focus to future growth and impact.
The Outcome
Within eight weeks, Heriot Brown filled the critical positions with high-calibre candidates who saw the opportunity to make an impact. By reframing the narrative and strategically targeting passive talent, the hires helped the legal team bounce back, and the company’s legal function is now stronger than ever.
